Woodcuts

Don't know if you guys heard, but last week Elwood announced that they would be dropping their entire skate team to "focus all efforts on the apparel design". Bummer, huh? At one point if anyone asked me to name skateboard clothing companies that don't suck, Elwood would have been on that very short list. A company that makes really nice clothes, sponsors strictly skateboarders, and has an amazing fucking team is pretty hard to come by in this day and age. Also Elwood is so fucking OG. Remember when Aesthetics and Elwood were a sponsor package deal? Shit was so fresh.

So yeah, pretty bummed to hear that they are abandoning their skate team. Even more bummed on the shitty fucking press release for it.



















"...Elwood Clothing has been a brand driven by a love of apparel design and skateboarding. Those of you who share a passion for one or both know that as time passes it is necessary to adapt to the changing market."

What the fuck? That second sentence doesn't even make sense. If you have a passion for skateboarding then you know as time passes you have to adapt to a changing market? What the fuck does that have to do with axing your skate team? Adapt all you fucking want, just keep your team.

"Elwood Clothing will revisit its roots and focus all efforts on the apparel design."
"As we broaden our scope we will never stray too far from our roots."

Sounds like they're doing the exact opposite of revisiting their roots, considering they started out as a skate company founded by Sal Barbier. They're just throwing around a bunch of buzz words to try and make it sound acceptable that they're abandoning exactly what it was that made them in the first place. I can't imagine that the brand is really sought after outside of the skate market. So I really don't think that moving away from skateboarding is going to help them out.

I wish companies would just release honest press releases like "Elwood clothing would like to announce that we are having financial difficulties and we've decided we can't justify paying our skate team money, so we're firing them all and then we're going to try and make a play at the mainstream clothing market before shortly going out of business."

Any companies out there wanting me to write their press releases, just hit me up.

At least though there's one silver lining on the dark cloud. Never afraid to pick up the skate industry's scraps, former Elwood team member Nate Broussard now rides for Gorf Life! Hell yeah, Gorf makin power moves.

via http://www.youwillsoon.com/?zx=efad2e06394ee43